Samantha Matusoff is a Toronto-based writer with more than 20 years of experience behind the scenes of the Canadian music industry. A former journalist, artist manager, and label strategist, she has spoken on industry panels from Canadian Music Week to Iceland Airwaves, served as a JUNO Awards juror, and helped secure millions in public arts funding. She writes about culture, power, and the stories that shape who gets remembered, and is currently working on a memoir about life behind the scenes of Canadian music. Her writing has appeared in publications including CBC, Xtra!, and Metro News Ottawa.
What You’ll Find Here
Behind-the-scenes stories from the Canadian music industry and the people who shaped it
Feminist cultural criticism and reflections on power, visibility, and who gets remembered
Essays about work, identity, and survival inside male-dominated creative industries
Observations on media, music, and cultural memory through a personal lens
Writing in progress from a forthcoming memoir about life behind the scenes of Canadian music.
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I use AI as part of my editorial process to review drafts, refine structure and headlines, guide visual direction, and support sensitivity and risk awareness. All ideas, writing, and editorial decisions are my own.
